Thursday, February 09, 2006

Big Bucks PR 

This report is a PR gambit with high stakes, proving that Wall Street knows how to play the communications game. It will be interesting to see if it works. One has to wonder, though, whether 343 pages of analysis is any more effective than, say, 50. One lesson in communications and PR that I've learned over the years is to get to the point. Bigger isn't always better.


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