Online Public Relations Thoughts

This is interesting. Daniel Okrent, the first public editor of The New York Times, points to credibility as the reason why mainstream can survive the onslaught of blogs. A PR person couldn't have said it better. Mainstream media survive on the basis of accuracy and fairness. It is the reason why The New York Times became the great paper that it is (or was) in the first place. It is PR mantra that the credibility of an independent third party is stronger than advertising. It's nice to know Okrent agrees. (Perhaps he is a PR practitioner in disguise.)