Monday, February 13, 2006
Power Law Blogging
This is a fascinating article on blogging and power law distribution in case you haven't read it yet. I noted with some amusement the following sentences toward the end of the article:
“The good news is that it’s still possible to create a top-ranked blog,” says Shirky. “The bad news is, the way to get into the top ten now seems to be public relations.” Just posting witty entries and hoping for traffic won’t do it. You have to actively seek out attention from the press. “That’s how they’re jump-starting the links structure. It’s not organic.”
So, according to the blog leaders, starting a blog is no longer enough. You need PR flacks out there pushing it. I wish I could say that means business for us, but I don't believe it. Most bloggers don't have the money to pour into PR campaigns. At least, this blogger doesn't.
“The good news is that it’s still possible to create a top-ranked blog,” says Shirky. “The bad news is, the way to get into the top ten now seems to be public relations.” Just posting witty entries and hoping for traffic won’t do it. You have to actively seek out attention from the press. “That’s how they’re jump-starting the links structure. It’s not organic.”
So, according to the blog leaders, starting a blog is no longer enough. You need PR flacks out there pushing it. I wish I could say that means business for us, but I don't believe it. Most bloggers don't have the money to pour into PR campaigns. At least, this blogger doesn't.
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