Online Public Relations Thoughts

Here is a neat idea. It is a site that aggregates local bloggers and their material into a general arts and news locale for the town of Portland, OR. This is a concept a mainstream medium should steal. It is another way into community journalism and interactivity with citizens. Sites like this are a boon to public relations. They offer outlets for news and information in addition to mainstream media. It's an idea that is both logical and clever, and I wish I had thought of it. It provides a perfect medium for local advertising as well, except that this site doesn't appear to have gone that way yet.

It will be interesting to see how Urban Honking develops.

Update: A reader has sent in another site that does much the same thing for Minneapolis-St. Paul. The idea is around. I overlooked it.