Monday, March 20, 2006

Who Needs Wire? 

This story doesn't have much to do with PR, but it caught my attention. It shows how much the world has changed. Even if your phone system is destroyed, you can operate with poles and WiFi through a city. This is a bit of information that PR practitioners need to know in crises situations. Lug your laptop and VoIP software with you wherever you go or get one of new mobile VoIP phones. There is a precedent for what has happened in New Orleans. When mobile phoning rose during the 1980s and 1990s, places in the world that had never been adequately wired for conventional phones simply went into mobile. It was faster and cost less.

New Orleans could become the first US city to go more wireless than wired.

One of my buddies, an international PR pro and former resident of New Orleans, was able to use text messaging when all other alternatives weren't working in aftermath of hurricane. Something to make note of - not to say it would work again, but he emphasized that texting was the only thing that consistently worked in the weeks following the storm. Bottom line - be prepared for anything...

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