Thursday, March 23, 2006

Why Now? 

There are mysteries in PR that one never quite understands. Here is one. President Bush has always been known as an uncomfortable and stiff speaker who is notorious for slaughtering language. Suddenly, he is light on his feet and able to handle the give and take of a live audience. Why now? Why not long ago before the image of a cardboard president took hold in the public's imagination?

Maybe he couldn't do it before, and he can now. Or, maybe he didn't want to do it before. It would seem to be too late now, but it is revealing that he can handle himself well in front of a hostile audience. It seems like a lost opportunity for his presidency.


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