Monday, April 24, 2006

Retreat, Retreat 

Old media can still act like old media and what The New York Times is doing to its regional editions gives this PR practitioner a pause. The Times has declared that everyone in its Long Island, New Jersey, Connecticut and Westchester regions will get the same story each week. This is saying that every region is the same in the suburbs, whether or not the region is in the same state. Foolishness. I have to wonder why the Times didn't place its regional news online rather than deciding to put out a section that will be so clearly inadequate.

From a selfish PR perspective, it reduces opportunity. From a news perspective, it isn't. Reduction of news holes is as bad for the PR business as it is for news publishers.

One wonders about the Times' leadership.


Post a Comment

This page is powered by Blogger. Isn't yours?