Monday, April 24, 2006

Transparency, Transparency 

There is a reason why reporters and PR practitioners should remain transparent about what they are doing while blogging. It is a matter of credibility, as this Los Angeles Times columnist learned. We can't influence others if we skulk about and try to pretend we are someone else. That is why stealth efforts to influence bloggers and bulletin board participants are so suspect. Be honest enough to let everyone know who you are.


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