Wednesday, May 31, 2006

Relearning the Job 

What could be more traditional than making up the front page of a daily newspaper? Editors have been doing it for decades. With the internet and shrinking circulation, they have to relearn the job. And, it isn't working for many papers as circulation continues to shrink.

The internet has changed PR deeply, but it has changed newspapering more. The solutions that editors find will also affect how we do our jobs. We need to pay attention.


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