Online Public Relations Thoughts

Why do politicians leave themselves open to ridicule in the internet age? Are they dense or do they not understand that bloggers will flog them. John Kerry is the latest to fall victim with a fake quote from Thomas Jefferson. Technorati at this hour shows 30 different blogs picking up the gaffe.

Memo to PR practitioners and speechwriters... Check everything. Don't rely on memory or on your colleagues. The internet is pitiless in catching errors made by public figures.