Friday, June 16, 2006

PR and Propaganda in War 

This document said by the Associated Press to have been found in al-Zarqawi's safe-house in Iraq (that wasn't so safe) is instructive on the use of PR and propaganda during war time. Here are a few snips:

As an overall picture, time has been an element in affecting negatively the forces of the occupying countries, due to the losses they sustain economically in human lives, which are increasing with time. However, here in Iraq, time is now beginning to be of service to the American forces and harmful to the resistance for the following reasons:

By undertaking a media campaign against the resistance resulting in weakening its influence inside the country and presenting its work as harmful to the population rather than being beneficial to the population.

Based on the above points, it became necessary that these matters should be treated one by one:

1. To improve the image of the resistance in society, increase the number of supporters who are refusing occupation and show the clash of interest between society and the occupation and its collaborators. To use the media for spreading an effective and creative image of the resistance.
7. To avoid mistakes that will blemish the image of the resistance and show it as the enemy of the nation.

There is more. It is worth reading and reflecting upon. The enemy is as adept in PR and propaganda techniques as we are.


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