Friday, June 02, 2006

Publicity Opportunity 

I'm not much on the new fad of YouTube, the short films anyone can post on the Internet (within limits of good taste.) I am intrigued by the publicity opportunities of it. It seems to me it is a perfect visual opportunity to gain product awareness. For example, sponsor a creative filmmaking contest using Legos and post winners on the site. There are many products that could benefit from this visual awareness while at the same time celebrating the creativity of users. That's a -- pardon the cliche -- "win-win."

I'm sure there are some creative publicists out there who have already figured this out. I'd like to hear from anyone who is using YouTube already for creative product awareness.

The downside of this idea, of course, is that hacks will get into the picture who have no sense of subtlety and who will try to use YouTube for blatant product promotion. That would be sad but typical.


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