Online Public Relations Thoughts

If you are a publicist for Utah, Arizona and New Mexico, how do you handle this? Come live here, and we'll find water eventually? The Southwest, especially Arizona, has been hyped for decades as an ideal place to live. It's never had enough water to serve the population there, and power consumption in the summer for air conditioning is huge. Las Vegas is the same.

Is it time to temper PR for these areas with some environmental concern?