Online Public Relations Thoughts

Stories like this are depressing. Perhaps Hollywood, which has done so much on the web to build audiences, still doesn't get blogging and word of mouth promotion. Yet, it can't be totally true because The Lord of The Rings built a massive audience on web-based speculation well before its release. Maybe the answer is Hollywood is ambivalent. It wants word-of-mouth marketing sometimes but not all. Of course, that can't happen. You can't prevent fans from talking. Or, it could be that some Hollywood executives are still clueless.