Tuesday, August 29, 2006


What is the credibility of a publication that lies about its circulation? Forbes.com is not the first to be hauled up for, perhaps, exaggerating about how many people visit and read its articles. All last year, there were circulation scandals at some of America's largest newspapers.

Although reporters are fond of saying there is a wall between the editorial and publishing sides of the business, how much of a wall exists in the mind of the public? The news media need a bit of humility -- and a dose of honesty -- in the matters of readership.

I lost my last remaining bit of trust in the media this morning when all the stations were hyperventalating about Ernesto...and then I learned its maximum sustained winds were a whopping 45 mph. Wow. I've golfed in that.

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