Online Public Relations Thoughts

This is an indication of what computers will do soon enough with ordinary companies to track the evolution of management thinking and action. Let a computer digest everything a company has published in recent years - 10ks, 8ks, speeches, press releases, brochures, etc. -- and spit out themes of what a company is concerned about. It will be much easier to accomplish than what computers are doing with the 70 million words of the Congressional Record. If and when that happens, I wonder how many inconsistencies will be found in how a company portrays itself to its publics?