Wednesday, October 11, 2006

Can It Be? 

This is most interesting. It is a newspaper editor from the Washington Post praising everything about the web, including blogs. And, it is clear that Mr. Downie understands how the web fits into and integrates with the "dead tree product."

The Washington Post is impressive in how it uses the web to relate better to readers. That has been clear for some time. PR practitioners should look more closely into what the paper has been doing.


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