Friday, October 20, 2006

Stop the World 

Sometimes conventional wisdom ends up in curious places, but there isn't much a PR practitioner can do. This is one such instance of environmentalism in California. The state is trying to save a body of water that was created in 1905 when the Colorado River burst its banks. One reason? It's a major flyway. One wonders if anyone has considered that before 1905, birds could not stop at the Salton Sea, and they managed.

Lakes dry all over the earth constantly. Most of the time it is through natural causes. Animals adjust or perish, and it has been that way for millions of years. Why suddenly do we feel an obligation to stop a natural occurrence, as if it is unnatural? I suppose because we can, but, on the other hand, it is not clear human intervention into nature is always wise -- as we learned in forest fire control.

Humans have a curious position toward nature. We are part of it, we say, but we have to control it to preserve it -- as if nature wasn't controlling itself before man walked the earth.


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