Friday, November 03, 2006


Whatever can be used for good can also be used for ill. That's the way of humanity. So, it is proper for the inventor of the web to worry about the future and how the web might be misused. It also is wise for him to begin studies into the "social implications of the web's development." We have witnessed that criminal relationships transfer easily to web. These include groups that trade child pornography, for example, and terrorists who find the web a convenient place to show beheadings of infidels.

Relationships bridge time, geography and culture online. We assume that in our work, but do we examine what it means beyond the practical aspects of communications? What defenses do our clients have? What proactive methods work better than others? Where is the statistical base that shows how negative relationships form and gain force against individuals and organizations?
There are decades of work here for PR researchers.


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