Wednesday, January 03, 2007

Free Will 

It is not something one thinks about every day, but PR is based on the concept of Free Will -- that is, you can make choices for yourself. You are not a evolutionary program destined to follow the impulses of your brain. That is why this article is of interest. There has been a longstanding argument in science over Free Will. Some scientists reject it: Others espouse it.

Marketers would prefer to reject the idea. They dream of an ultimate combination of sensory enticements that inexorably lure consumers in. If they get all the variables just right, they will sell a million widgets. PR practitioners reject that notion -- or should, anyway. They accept that individuals are unique, and one cannot tell them what to do. They decide for themselves.

Ask yourself where you stand in this argument. You might arrive at an unexpected answer.


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