Online Public Relations Thoughts

This article on palm oil shows that even environmentally correct substances can produce environmental disasters in the wrong hands. Palm oil has turned into a PR nightmare for Indonesia and Malaysia. That raises an even deeper question PR practitioners will be dealing with in years to come. As developed countries move to cut emissions, how will companies ensure they are not exporting pollution through manufacturing in under-developed countries? China, for example, is a known polluter, especially with coal burning. China is taking steps to curb emissions, but it has a long way to go by most accounts.

It is not far-fetched to see the same activists who protest ill treatment of workers in underdeveloped countries take on environmental issues as well.