Online Public Relations Thoughts

The internet provides interactive communication as good as the telephone and better than other media in terms of stored information. That said, something isn't happening online. Most web sites don't take advantage of the internet's bidirectional communication to build relationships with visitors. Rather, they use the internet in the same unidirectional manner of traditional media. This paper explores that phenomenon and suggests an answer for the lack of interactivity. It is not definitive, but, perhaps, it will help you ask and answer some of your own questions about relationship and the internet.

As always, please feel free to argue with the paper's conclusions and to send me objections and revisions. The paper is more of a discussion document than finished argument.