Thursday, March 08, 2007

The High Cost of Reputation 

It seemed like a good idea at the time -- a bank security firm getting into electronic voting machines. Look what happened. Diebold is trying to find ways to get rid of its voting machine unit because it has harmed the reputation of the rest of the company. In retrospect, it is clear Diebold didn't know or understand what it was getting into. It does now. There is even a question whether anyone would want to buy the unit.


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