Online Public Relations Thoughts

After threats against a blogger, there has been a call for a code of conduct among bloggers. Codes of conduct are useless unless enforced -- and they rarely are. Look at the Public Relations Society of America and its ethical code of conduct. Practitioners ignore it and the PRSA is helpless to enforce it. It means little, even as a guideline. Enforcement is fundamental. Those who call for codes without means of enforcement are naive.