Thursday, March 15, 2007

PR Challenge 

This is not a new story, but it is interesting nonetheless. How do you sell speed limits to Germans who consider rocketing the autobahn a natural right? It seems every country and culture has non-negotiable set-asides. Even though a survey of Germans indicates they would favor the concept of speed limits to help the environment, note that German politicians are not lining up behind the idea.

Still, if Germany were to impose limits, I would like to work on the PR campaign that sells the idea. It would be a major PR challenge.


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