Monday, April 23, 2007

Good Presentation 

This information site dedicated to explaining who funds US campaigns does wonderful work. The social networking illustration is a fast way to understand who is behind each candidate. Note the number of financial and law firms.

These kinds of visual tools are useful in corporate web sites as well. PR practitioners ought to be pushing for them because they increase transparency. For example, rather than dry listings of a corporation and its divisions, bubbles could show how divisions relate to corporate and products and services relate to the divisions. The bubble diagram could explain any connected or tiered information.

Corporate web sites don't have to be boring.


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