Tuesday, April 03, 2007


I found this article interesting because it makes one wonder where the writer has been. I've seen numerous stories, especially in The New York Times, that began in blogs and eventually showed in print. The cooperation that the writer calls for is underway and stories like this are becoming common. PR practitioners are or should be monitoring blogs on a daily basis for client mentions or issues that concern their organizations.


Without any doubt, PR practitioners should be concerned about the websphere. Corporate and personal reputations may be in danger, as customers share their opinions on the web.

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