Online Public Relations Thoughts

Here is a guaranteed way to turn a medium against you. Accuse a reporter of being paid by the opposition to write stories. One wonders what the Nevada governor was thinking by accusing The Wall Street Journal of being on someone's payroll. It's stunning anyone would think that much less say it aloud. It won't stop the Journal from reporting, and it makes the governor look silly. This is a case where one asks where the governor's handlers were when he made the statement. Unfortunately, the governor's press secretary repeated the rumor rather than standing up to the boss or making light of it. Anyone that far gone into conspiracy theory has compromised his ability to do his job. Nevada is in for an interesting time.