Wednesday, April 11, 2007
PR enters a new realm of urgency when a company faces a threat to its existence. Vonage is trying to stay in business after losing a patent suit, but there is a good chance it won't. Investors are fleeing. Customers don't know the future of their telephone service. Management is acting bravely, but the court can put a stop to the company at any moment. Life in Vonage's PR department must be tension-filled. There are some experiences in PR one doesn't look for. This is one.