Online Public Relations Thoughts

Here is an interesting challenge, if true. Most new computer games fail in the marketplace and good reviews make no difference in their commercial success. What does it take to succeed? That would require advanced PR creativity to discover and my guess is that it would differ from game to game. It may well be that there is no method to achieve success. It might be like the movie industry where one can never really tell if a film will work at the box office until one puts the film into the market. By then, it's too late to change course.