Online Public Relations Thoughts

I don't understand Second Life as an experience, game or anything else. Obviously, some companies do and here is a review of eight firms that have gone heavily into the environment. The companies believe there is marketing and PR value for their presence, or they wouldn't be there. My ignorance comes from the time it takes to move through these worlds. I don't have the hours in real life much less a second life. Perhaps that is a comment on my ability to organize my affairs and to get things done.

The article is worth reading for the PR ideas that various companies are bringing to this imaginary world.