Online Public Relations Thoughts

Twitter is a communication technology that baffles. There doesn't seem to be much use for it, but clones are rising everywhere. As communications professionals we need to pay attention to it, even if we don't understand its purpose other than self-referential blogging. The temptation is to say it is a fad that will pass in time, but there is a chance that real business uses will develop for it, especially for coordination. However, there are so many other tools that work just as well, it is not clear how Twitter fits into the picture. That written, technology enthusiasts are abuzz about it and charting its rocket growth. At some point as PR practitioners, we will need to experiment with the tool, if we haven't done so already.