Wednesday, May 30, 2007

YouTube Advocacy 

It never takes long for Washington, DC political consultants to adopt a new medium. YouTube advocacy is fully developed, all the way to arguments over clean underwear. Corporations have awakened to the power and efficiency of YouTube but not as quickly as political communicators.

It is easy to be cynical about Washington communicators' regard for truth but their willingness to try new media is impressive. PR practitioners can learn from them.


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