Online Public Relations Thoughts

If accurate, this research on social networking sites, MySpace and Facebook, reveals that teenagers self-select themselves by class and education. In other words, birds of a feather, flock together. This demographic information should be part of decision trees in selecting target audiences. It also reveals what we already knew. On the internet, people type themselves by interests and groupings. They are what they are in life. Of course, there are those who want to be something else. Sites like Second Life exist for them, but even here one wonders if characters created reflect the backgrounds of their makers. Perhaps that should be the next step in research.