Online Public Relations Thoughts

Here and here are the costs of campaigning for Democratic runners for the presidency. Anyone who is not a dedicated fund raiser need not apply. Note that communications are less than half of the totals for the first quarter. Salaries, supplies and travel ate the rest. Considering that there is still a year and a half to go before the election and communications will become a major expense later, the cost of campaigning is stunning. One would like to believe anyone can become president. The reality is different. There is a vast and expensive public relations challenge for any candidate to make messages heard across 50 states. It is little wonder then that political campaigners are willing to try anything to reach constituencies and are among the first to adopt new media.

One has to wonder, given the rigors of the presidency, whether it is worth the effort.