Thursday, June 21, 2007

Great PR, cont. 

Two examples of great PR. The first focuses on the immigration question and produces evidence of the importance of immigrants to entrepreneurial tech companies. The second is a lengthy interview with the Stanford engineering team that is preparing a robot car for the latest DARPA competition.

Immigration reform is such a volatile issue that what is needed is a greater foundation of fact. The research from UC Berkeley and Duke provides it. DARPA initiated the robot car challenge several years ago not only to advance science but to have some fun and generate interest while doing it. DARPA's challenges have generated tens of millions of free publicity for the government agency and for organizations that have participated.

Great PR moves issues forward. It doesn't obfuscate or "spin." One hopes that PR practitioners might have been behind either one of these examples.

hi! i'm a marketing student here in the philippines, and i was asked to report on the vitality of cost stroke expense comparison in public relations. i need help. thanks.

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