Online Public Relations Thoughts

This has little to do with PR but it is interesting nonetheless. Spammers have figured out that a prime target for their misdeeds are executives of companies. They are targeting them with exactly addressed and plausible e-mails that contain code, which allows the spammer to take over the executive's computer. There is one lesson in what they are doing. They are tailoring their e-mails carefully to the occupation and interests of the executive. Of course, that is exactly what we are supposed to do when we approach media. It hurts when the "bad guys" know our jobs better than we do.