Tuesday, July 31, 2007
How do you do PR for a family-dominated company when the family is feuding? The PR practitioners at Viacom are finding out. It is an interesting case, and one that someday should be written. It is clear that the father is hanging on well past his prime and eliminating anyone who might be a threat to his dominance. It can't be much fun drafting press releases for the latest twist and turn in this case.