Online Public Relations Thoughts

Barely a day goes by without mob action on the internet. By that, I mean a group of individuals unite online to discuss, criticize, champion, investigate or otherwise work together. Some mobs are evanescent. They form, act, then disappear. Some mobs are enduring with a structure and mission. This paper looks at the group behavior of internet mobs and suggests how one might approach communicating to them.

As usual, let me know if there is anything amiss with the paper, which is the 66th on online-pr.com.