Tuesday, August 14, 2007


Journalists now are not writers or TV personalities or bloggers. They are all of the above. In fact, it is so much so that some reporters squawk about it. For example, this column on sports writers. Reporters today are multimedia practitioners who produce copy, appear on TV, voice podcasts and keep up blogs all in the same time span they once used to produce for one medium. Something has got to give in this kind of pressure.

That is the reason for this essay on how to work with convergence journalists. It stresses the importance of being accurate resources for the media and for changing how we approach them given their new tasks.

As usual, I look forward to your comments.

This essay is the 69th posted on online-pr.com.


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