Online Public Relations Thoughts

Deferred maintenance is a fact of life. It is easier to get funds to build something new than it is to maintain something old. The reason for this is part of human psychology. It is a major challenge for PR practitioners who are tasked with persuading citizens to pay for upkeep. The tendency among voters is to turn down increased taxation for road and bridge repair, for fixing school buildings and government edifices. It usually takes an accident or a crisis to get their attention -- a sad way to perform persuasion.