Friday, August 03, 2007

Great PR 

Great PR is what you do as much as what you say. That is what makes this an excellent example. IBM, to use the industry's argot, is eating its own dogfood and proving that it can save space and hundreds of millions of dollars by installing main frames to replace thousands of servers. That proof becomes the case example it will take to its customers. "We did it: you can too."


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