Online Public Relations Thoughts

PR practitioners have asked me how to use social networking sites in their work. Here is one way -- to reach niche groups. We noted some time ago that social networking sites attract like-minded individuals. For one client we had investigated people with diabetes and found several groups devoted to discussing how they live with and manage the disease. As social networking sites officially form groups, it will be easier for PR practitioners to reach them with targeted messages. Of course, use these groups with care and avoid spamming. Go to them only with information that will interest them. But, you knew that anyway.