Friday, August 31, 2007
This series of viral videos has been unusually successful. The videos are short, the product demonstrations convincing and choice of materials sent through the blender imaginative. One watches to the end. The idea behind "Will It Blend?" is not new. It's the old-fashioned product demonstration that has been used forever, but the demonstration is kept short and the sales pitch is the action of the blender without infomercial huckstering. It is viral video a PR practitioner might do. The proof is in the action.