Monday, September 17, 2007
My friend, Peter Shinbach, tipped me off to a journalist's blog rant against cable provider, Comcast, that is worth reading. Here are parts one, two and three. Peruse them all and wonder how Comcast is going to recover any reputation it had for service. The diatribe is a reminder that PR is what you do and not what you say or spin. Get the basics right and the rest tends to follow. Get the basics wrong, and little you say in your defense rings true no matter how creative you become in saying it.