Monday, September 10, 2007

Hard to Overcome 

It is hard to overcome bad PR when your company is at fault. Take these cases. The phone company has caused either smoke or fire conditions while installing fiber optic cable links. PR practitioners have tried to dispute whether or not there was a fire or a smoke condition. That is a distinction without a difference. Either way, the phone company's reputation is taking a hit. Good PR is not to let it happen in the first place.

On the other hand, if you have ever drilled into a wall, you know it is nearly impossible to determine what is back there, no matter how hard you try. When you drill through a wall, there is a greater chance of hitting something you didn't expect. It seems to me the phone company's PR staff and installers would be better off explaining the complexities of installation and precautions installers are taking. Homeowners will still suffer angst but they will better understand the job at hand. It is silly to dispute what has happened once damage is done.


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