Online Public Relations Thoughts

A California State University, UC Irvine, has just demonstrated publicly how not to hire a dean for its new law school. First, you hire him and sign the documents. Then, you fire him for no other reason than he writes opinion pieces in the newspaper. Then, you rehire him after massive public protests. Lastly, you take the few shreds of reputation you have left as Chancellor of the university and you give them a proper burial. The Chancellor has lost the confidence of his entire faculty and ignited protests. Of course, if he wants to look on the bright side, he has gained national prominence for his new law school. Now, his PR department has years of work to help rebuild the school's reputation. It probably won't happen while this chancellor continues in his job.