Online Public Relations Thoughts

This is an interesting study on how students are learning with technology today in colleges and universities. Think of it this way. It is a description of your future audience. Note the amount of time students spend online each week -- 18 hours on average. If I were a member of a traditional medium, this would cause me to shiver -- and work harder at establishing an online presence. It also tells me that PR communications tactics need to change rapidly, if we are to reach the newest generation in the workforce.