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Friday, October 19, 2007

A Change in the Works 

The IMAX theater I attend makes a public spectacle of changing the huge film reels used in presentations. This will be quite a change to that show but an example of how digital technology has progressed. If you haven't seen a digital presentation yet, it is a better technology than film. PR practitioners should be considering how to use it, if they are not doing so already.

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