Online Public Relations Thoughts

If you are interested in the progress of corporate blogging, here is an essay that looks at 15 corporations and what they are doing with blogs. Not surprisingly, results are uneven. Some companies are deeply involved and have hundreds of blogs represented on their web pages. Others have one blog. Some blogs have a clear purpose. Others didn't. Some are kept up to date and others are abandoned. It appears that for most companies, blogging is not yet a standard practice. The essay also includes guidelines for successful corporate blogging.

The article is the 72nd posted to online-pr.com.